About Online Pajak
OnlinePajak is one of the fastest-growing startups in Indonesia. We are a non-typical SaaS Company, providing enhanced service to thousands of Indonesian taxpayers both individuals and companies
Since 2015 OnlinePajak, an Achilles Systems company, has created a new technology category by revolutionising the way companies and individuals process taxes, invoices, and payrolls in Indonesia. With more than 10% of the Indonesian economy using the OnlinePajak platform, the company benefits from a highly valuable partner ecosystem extending across multiple industries and sectors.
Backed by Sequoia Capital, Tencent, Warburg Pincus, VISA, Altos Ventures, Alpha JWC Ventures, Endeavour Catalyst, and Global Innovation fund, OnlinePajak is headquartered in Indonesia with a presence in Sydney and Singapore.
Our Culture
At OnlinePajak, our most valuable resource is our people. We foster a culture of learning and development as a sustainability goal for the organisation. We are a diverse, ambitious team excited about what we do.
Our team comprises various cultural backgrounds and nationalities who are very passionate and driven to deliver high-quality products, services, and processes. If you are intelligent, creative, and passionate and would love to be part of our fun and supportive team, join us!
Role Purpose:
We seek a strategic and creative Senior Content Marketing Manager to lead our content marketing initiatives for our B2B invoice and payment solutions. This role will enhance the overall customer experience across various touchpoints and the customer journey, from awareness and intent to conversion. The ideal candidate will leverage data-driven insights to produce high-quality content that resonates with our audience, improves SEO and referral traffic, and establishes our brand as a trusted authority
Responsibilities:
- Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Online Pajak’s value across multiple business units
- Develop, implement, and manage overall content strategy, including website, articles, and any other content channels (online and offline), to grow traffic from SEO and referral sites
- Customer Journey Mapping: Analyze the customer journey to identify key touchpoints for engaging content, providing tailored content that addresses customer pain points, educates users, and encourages conversions
- Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Online Pajak’s B2B offerings
- Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact
- Track content performance metrics, including SEO rankings, traffic, engagement, and conversion rates, using tools like Google Analytics and CRM. Present insights to leadership and adjust strategies based on data.
- Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs
Build, lead and nurture a high performing content team
Qualifications:
- Bachelor’s degree in Communications
- Minimum 7 years of strong content and social media background, preferably with digital agencies and working for B2B and B2G clients/projects
- Good understanding on SEO optimizations and content publishing tools, such as WordPress, SEO tools (Ahrefs, SEMRush)
- Proven experience in growing high quality referral traffic from Linkedin, Quora and other content syndication sites
- Minimum 3 years of experience in managing a team
- Proven experience in developing content that aligns with business objectives and enhances brand narrative
- Self-starter who brings campaigns to market, develops new practices, and is dedicated to analysing growth through metrics
- Excellent organizational and multitasking skills to effectively manage multiple content projects
- Good command of English and Bahasa Indonesia
What OnlinePajak can offer:
- Opportunity to make impact to the country growth and revolutionising the way companies and individuals process taxes, invoices and payrolls in Indonesia
- Opportunity to work in lean organisation with international set of team
- Competitive compensation based on performance and benefits to support your well-being
- Facility to get strong personal and professional development